adidas FORMOTION in 360°

WATCH US MOVE

Light Sail VR worked with 2020 small agency of the year Grow to produce four 360 video spots that would live on adidas.com to premiere their new FORMOTION women's sportswear line. Each spot features adidas brand talent and was captured nodally at 12k resolution for an 8k playback on YouTube.

This 360 shoot was accomplished simultaneously with a 2D shoot to capture the picture-in-picture inserts, and multiple 2D cut downs were created for those viewing on non-360 platforms.

Use the gear icon on YT to view these pieces in their full resolution.