Prime Video launches its first-ever immersive experience to explore and shop popular series and movies on Amazon

Amazon announced the launch of its first-ever immersive shopping experience for Prime Video: a virtual campus tour of Godolkin University from 'The Boys' spinoff 'Gen V,' a project Light Sail VR helped produce. The experience features series Easter eggs and a shoppable campus store carrying roughly 150 items, with the tour globally accessible ahead of the show's September 29, 2023 premiere. Amazon did not name the production partners in the announcement.