Worry less about the technology and more about your audience.

We’ve simplified VR so you can do what you do best - create the best content for your audience.
whether it's a part or the whole project
We utilize the latest tech, craft each piece lovingly, and create the kind of immersion and presence that make an impression on audiences worldwide.
Creative Development

From scripts to interactive design, we lend our expertise in helping craft creative that will feel tailor made for this medium.

Production

Our experienced crews are shooting worldwide, fully insured, and are masters of their craft.

Stitching

Two, four, or seventeen cameras - it doesn't matter. We'll stitch them together in either 2D or 3D and composite and clean up to deliver a perfect immersive image.

Post-Production

Our post teams have years of experience working in digital entertainment and crafting visual effects wizardry, and they always know how to put the needs of the story first.

Unity Development

If you need interactivity, we create custom Unity apps for all platforms. We deploy to headset, web, and mobile devices to reach your audience wherever they want to watch.

Consulting

We've put in the hours mastering this new medium so you don't have to. Let us help you make sure your project is a success.

Preparation is one of our core tenets.

A good pre-production makes for a smooth production and post-production pipeline. Because we understand the entire workflow, we can find ways to bring large projects within budget. We'll previz, storyboard, and collaborate close with your team to bring your vision to life.

Experts on and off the set.

Sometimes the unexpected occurs on set and that's when you need an expert who can adapt and ensure that the shoot will be a success. We know what works. We know what doesn't and we're always fighting to put the best content on the screen. No matter what camera - and we've shot on nearly all of them - we can help you with a professional production that captures the magic.

It all comes together in post.

Bundling editorial with the stitching and other VFX makes for a fast and efficient pipeline that we've refined over years we've been crafting immersive content. Our editorial facility is hooked up with top of the line computers, blazing fast networked storage, and every tool you could possibly need for your project.

What is Immersive Content?

VR, MR, XR, AR. It's all a bit confusing. Combined with many headset and mobile distribution options, it is enough to make your head spin. Let us help break it down for you.

VR

Virtual
Reality

Virtual Reality creates a digital environment that replaces the user’s real-world environment. We consider anything meant to be viewed in a headset as Virtual Reality.

AR

Augmented
Reality

Augmented Reality overlays digitally-created content into the user’s real-world environment. Pokemon Go is a famous example of AR.

MR

Mixed
Reality

An experience that seamlessly blends the user’s real-world environment and digitally-created content, where both environments can coexist and interact with each other. Dreamscape Immersive is a popular MR experience.

XR

X Reality

An umbrella term to cover the multiple types of experiences and technologies across VR, AR, MR and any similar areas. X serves as a placeholder for augmented (A), mixed (M) and/or virtual (V).

360/180

VR
Video

Video that allows the user to look in every direction around him/her. This is often viewed outside of a headset. Examples include YouTube, Facebook 360, and Vimeo 360. 180VR is the front half of the sphere.

Watch our 180VR showreel
Today, many VR experiences can be divided into two categories

01

Live Action

Shot with arrays of cameras and featuring real places. Live action offers a more realistic immersion experience. Content destined for Youtube or Facebook is often Live Action.

02

Game Engine

The world is created in a 3D game engine, looking more like a video game. This is best if you wish to offer audiences a lot of interactivity.

TYPES OF VR HEADSETS
Afraid to ask what language we're speaking?
Don't be. Let us break down some common terms you should know when working in the immersive space.
3DoF - Three Degrees of Freedom

3DoF content refers to the fact that you can move your head up, down, left, right, and side to side, but not forward, backwards, etc. It's like your view pivoting around a central point. All 360/180VR video content is 3DoF

6DoF - Six Degrees of Freedom

6DoF content allows you to also move forward, backward, side to side, etc. It's also referred to as "World Space" or "Room Scale" because it offers a fully tracked immersive experience. This is the most immersive VR and requires a game engine or programming in order to work.

Spatial Audio

A technique where sounds are tracked to your head position. For example, if you hear a bird chirping in your left ear and turn your head left in VR to look at the bird, when looking directly at the bird, it sounds like it is in front of you, just like real life. Spatial audio is very important to add to every immersive project.

Monoscopic

A lot of 360 video is monoscopic, or 2D. The video looks like it's projected onto a flat sphere. Still very immersive and often sharper resolution as resources don't have to push different pixels to each eye separately.

Stereoscopic

Also known as 3D. The image has depth because each eye is comprised of a slightly different image mimicking the way that our eyes see the world. More immersive, but also much harder to do and with less resolution since it requries twice as many pixels to acheive the same level of clarity as monoscopic.

Magic Window

When viewing immersive content on a mobile phone, we call that a magic window since as you move the phone around, the image moves like you are looking through a window into another world. Not as immersive as headset, but much more accessible since nearly everybody has a smartphone capable of Magic Window.

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