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Candy Cane Lane

Amazon MGM Studios

Welcome to Kringle’s: the enchanting holiday shop from Eddie Murphy's Candy Cane Lane! Step into the magic of the movie and experience the thrills and delights Kringle’s is famous for and discover unique seasonal treasures to bring home a little merriment this holiday.

Light Sail VR collaborated with Amazon MGM Studios to bring Kringle's to life in an immersive 360 experience that allows users to explore & shop as if they were in the store, as well as participate in a game and sweepstakes. This project debuted as part of the lead up to the film's release, and served as a tentpole of Candy Cane Lane's online presence.

Click below to explore the shop:


  • ClientAmazon MGM Studios
  • Sr. Creative Program Manager (Amazon - Explore)Tricia Del Rosario
  • Creative Executive (Amazon - Explore & Immersive)Canaan Rubin
  • Creative Director (Amazon - Explore)Dylan Hoop
  • Creative Director (LSVR)Alex Pearce
  • Executive Producer (LSVR)Robert Watts
  • Art Director (LSVR)Josh Helfferich
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